![P1 - Lead nurturing y lead scoring en el inbound marketing-1](https://inboundmarketing.inboundcycle.com/hs-fs/hubfs/1-Content/offer/Lead-nurturing-lead-scoring/P1%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-1.png?width=2480&height=3508&name=P1%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-1.png)
![P2 - Lead nurturing y lead scoring en el inbound marketing-2](https://inboundmarketing.inboundcycle.com/hs-fs/hubfs/1-Content/offer/Lead-nurturing-lead-scoring/P2%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-2.png?width=722&height=1016&name=P2%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-2.png)
![P3 - Lead nurturing y lead scoring en el inbound marketing-1](https://inboundmarketing.inboundcycle.com/hs-fs/hubfs/1-Content/offer/Lead-nurturing-lead-scoring/P3%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-1.png?width=726&height=1016&name=P3%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-1.png)
![P4 - Lead nurturing y lead scoring en el inbound marketing-1](https://inboundmarketing.inboundcycle.com/hs-fs/hubfs/1-Content/offer/Lead-nurturing-lead-scoring/P4%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-1.png?width=720&height=1016&name=P4%20-%20Lead%20nurturing%20y%20lead%20scoring%20en%20el%20inbound%20marketing-1.png)
Previsualización
En esta guía te explicamos cómo convertir los registros de tu base de datos en clientes potenciales de forma automatizada gracias a las técnicas lead nurturing y lead scoring.
Encontrarás información relacionada con:
- Qué son el lead nurturing y el lead scoring y sus principales aplicaciones.
- 5 pasos para aplicar el lead nurturing y el lead scoring con éxito, basados en la experiencia de InboundCycle.
Rellena el formulario con tus datos para que podamos enviarte el PDF completo a tu correo electrónico. ¡Que disfrutes de la lectura!